Someting you might not know about me… I like Science Fiction because I am excited by new and fresh ideas relating to the mind, decision-making and behaviours, wherever or wherever they come from. I like to play with them, dissect them and build on them to create new ways of understanding and insights.
My secret power… A lifetime of insights and consumer and business research has allowed me to see problems differently and the world through many lenses.
Guilt pleasure… OK, well, I love most purple foods – from blackcurrants to red wine – playing power ballads on the piano and the occasional crazy bout of Dad dancing.
Currently reading… It’s always non-fiction but occasionally the odd crime mystery, which I can try to play detective while reading (I was a big Agatha Christie fan as a child!). I am currently reading Contagious: Why Things Catch On by Jonah Berger, a fascinating book with interesting insights.
On my days off, you’ll find me… Walking the Cumbrian fells and Wainwrights or the Cornish Coastal path with my family or planning the next trip. Occasionally, I find the time to golf, but I am more likely out for a meal or drinks with friends and family.
My ultimate dinner party guest… It would probably be Mikel Arteta – yes, I apologise. I’m an Arsenal fan, but I love his energy and passion. I’m a bit clueless in the kitchen, so there are quite a few chefs I would love to have around to show me how to cook!
Favourite quote…
I tend to find the fear of failure is often the main reason not starting something new or different, so I I find this quote by Walt Disney which gives me the nudge I need…
“All our dreams can come true, if we have the courage to pursue them.”
How I support brands
Market Research and Brand Expert, Speaker and Author of The Momentum Factory, with a passion for helping people build businesses, develop their skills and base their decisions on human insight.
Training/Courses
Online training courses are the best way to learn and implement new ideas and strategies. My momentum course will help you to develop the expertise to confidently build brands.
Coaching/Consulting
Through 1:1 and group events, we support you in building your brand momentum with a brand strategy to optimise BVS.
Marketing & Strategy
Building a momentum strategy means understanding your business and the real problems your business faces, identifying your brand’s fundamental weaknesses and optimising your Social and Brand engines.
Research and Insights
Understanding your customers and research are at the heart of building a momentum strategy. Ensure you have the correct information and insights to optimise your Brand Velocity Score.
