Brand Momentum, is the new groundbreaking book that’s packed with cutting-edge research, innovative strategies, and the psychology behind momentum theory. This is the playbook every marketer and business leader needs in their arsenal to understand how brands truly grow and get ahead of the game. Don’t take our word for it – read the reviews below.
Who is this book for:
CEOs and business owners seeking sustainable growth
Marketing professionals looking to transform their strategy
Market researchers interested in advanced brand tracking
Those fascinated by the science and psychology of brands
For students seeking the latest insights and best practices
READ THE PROLOGUE
(EXCLUSIVE HERE)
“Monarch’s downfall is a stark warning:
brands that ignore their customers will surely risk a similar fate.”
Latest Book Reviews
“This fantastic book is literally packed with actionable insights and powerful case studies, Brand Momentum is a game-changer for anyone looking to drive brand growth and resilience”.
(Amazon Review)
“A Grounded, Rounded and Impelling approach to Brand Building”
Dan White, Author, Smart Marketing
“It’s packed with useful information, strategies, and concepts such as the “Brand Velocity Score”, combined with real world case studies and Tony’s vast experience in this sector, to make an essential read for anyone interested in brands, how they can grow, and sustain that growth”
(Amazon Review)
“Lewis is an enthusiastic writer who shows… the value of brand momentum as an indication of corporate health. He does an excellent job of explaining the concept and how one may apply as a tool”
(Kirkus Review)
Just a few of our stockists:
Get your copy of
Brand Momentum HERE!
The book is available online at Amazon and other good bookstores. You can also order your copy of the book here. Be one of the first to discover the secrets to brand momentum and take the first steps towards transforming your brand!
THE BOOK
Brand Momentum. It’s not just a book; it’s a revolution in thinking that could redefine your business’s trajectory.
Tony Lewis shatters the myths that have held businesses back for too long. He exposes the fallacies behind some of the most common misconceptions about growth. These include the idea that:
- Quick wins lead to long-term success
- Loyalty and satisfaction are effective strategies
- Being more trustworthy will help you grow
- Perception of growth doesn’t matter to consumers
- There is no universal metric to measure brand health
It’s time to abandon these myths and embrace a new paradigm that’s proven to deliver results. Brand Momentum is packed with actionable insights and strategies, including:
- Why it’s essential to increase the public’s perception and the number who guestimate your brand is growing
- The explosive power of emotion in driving brand growth and how customer’s “WorldView” will dictate success
- Why brands must constantly rejuvenate to stay relevant and the importance of creating constant energy (velocity) to outpace competitors
Are you looking to elevate your career and create a successful brand? Discover how new consumer psychology and research can help unlock your business growth in a more sustainable and future-proofed way.
Bag your copy of the book today.
WHAT’S INSIDE
Prologue: The Discovery
PART 1: DEFINING MOMENTUM
Introduction: Why This Book?
Chapter I: What is Brand Momentum?
PART 2: GROWTH, BRANDS AND METRICS
Chapter II: Brand Lifecycles and Growth Essentials
Chapter III: Dynamics of Brand Growth
Chapter IV: Measuring Brand Health
PART 3: UNDERSTANDING MOMENTUM
Chapter V: A New Brand Measurement System
Chapter VI: Creating Velocity
PART 4: BUILDING A MOMENTUM STRATEGY
Chapter VII: The Six Principles for Momentum
Chapter VIII: Planning for Momentum
Chapter IX: Driving Momentum Through Advertising
Chapter X: Momentum on a Shoestring
A Final Word
Also Available on Amazon or Waterstones
It’s not just a book; it’s a revolution in thinking that could redefine your business’s trajectory
What’s your knowledge level?
Where you should START
The book is designed for all levels of expertise. Naturally, if you’re an advanced marketer, some sections may feel too basic for you.
So, where should you start? Whether you’re a marketing maestro seeking innovative insights or a business owner looking for a complete roadmap, this guidebook will help you find the right starting point. Download it for free below.
Paperback
£14.99
Digital Version
£9.99
Colour Hardback
£24.99
Special: Signed Hardback
£34.99
ABOUT THE AUTHOR
Tony Lewis is a Fellow of the Chartered Institute of Marketing (FCIM) and the CEO and founder of Vision One, a leading international research agency with 40 years of experience. From start-ups to global brands such as Virgin, Heineken, LEGO, IKEA, and McDonald’s, Tony has also worked with French fashion houses, charities and political parties.
A seasoned brand expert and social scientist focused on growth and how brands grow. His insights have been shaped by hundreds of successful brand studies. Creator of Brand Momentum theory and the Brand Velocity Score (BVS).
Discover the #1 Growth Metric for Every Boardroom
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